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Lead to Exceed

Empowering sports organisations to lead change, exceed expectation and develop legacy

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Innovative approach to develop the community sport sector

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Work with Experts

Together at the Top


Inspire & Empower

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Building Capability

Tailor-made development

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What We Do For You



With international practical experience and understanding of the volunteer led nature of the sport sector, choose Lead to Exceed to help your sports organisation lead change, exceed expectation and develop legacy!

Team Meeting
Together at the Top



Mentoring informs & empowers you and your sports organisation to believe and achieve!



Do you need advice and strategies on the recruitment, retention, development and recognition of your volunteer workforce?

Rugby Players
Volunteer Team



Have you thought about the 3 P's? Its all about planning, people and process. Have you addressed the "what happens if" or the "what will we do when" questions?



Ever wondered where your sports organisation is going? or do you know where you want to go but don't know how to get there?

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Contact us and find how Lead to Exceed can benefit your sports organisation

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Who We Are


Lead to Exceed is a consultancy business focusing on the development of Community Sport to enhance the sustainability through in-depth engagement and service provision for sports clubs, regional & national bodies. The company was set up by Laura Baxter who identified a need for this specific in-depth support and expertise.

Laura's knowledge and experience has provided the opportunity to work in a number of countries internationally including the UK, USA and New Zealand.

Laura has been a full time professional in the Sports Development industry for 14 years where she has had strong positive and successful impact through positions such as Sport Capability Lead, National Project Officer, Sports Development Officer, Community Sport Advisor and Active Schools Co-ordinator.

On top of being a full time professional in the industry Laura has held numerous coaching positions which has allowed her to work at community grassroots to elite performer level. Laura's coaching credentials have seen her work within the New Zealand National Women's League and Women's Premier League, Special Olympics movement with Great Britain and New Zealand, Dundee United FC and Dundee FC Youth Academies as well as teams from U9 to U16 state champions in the USA.

Laura's family are her biggest priority and inspiration. After getting married to her husband Stevie in 2010 they welcomed their daughter Mia in to the world in Auckland, New Zealand in 2015.

Laura provides an innovative and modern approach when servicing each community organisation that results in delivering a tailored and specific strategy to address your identified needs.

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The Word is Out! Read Our Testimonials

'Created for us a cloud-based capability tool called Develop Your Legacy. This tool in a short space of time has gained national acclamation and endorsement. Organizations' view this tool as a must-have in assisting them to individually grow and create their own sustainable legacies."

Mike Elliot, CEO Sport Auckland

"It has been wonderful having your support and expertise over the last few years. The work that you have put in to these projects have been very successful to our program."

Julia Hohl, University of Auckland

"On behalf of Ellerslie AFC, thanks very much for all your input and guidance surrounding the formulation of a new strategic plan for the club.

Mark Weipers, President Ellerslie AFC

'Laura has mentored me and provided hands on support to junior coaches and the team. Her advice has been wonderful and I don't know how I would have managed without it. The athletes loved her and were always enthusiastic to learn and follow her advice. Even now with Laura being in Scotland she continues to be a support when I need to keep motivated as a volunteer coach for special olympics"

Tracy Findlay, Special Olympics Greenhithe

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